Comparisons
Revtrail, next to the alternatives
Every page below names the reader who should buy the other tool. Pricing claims were read off each vendor's own page on the date shown, and we link there so you can check us. If you spot something out of date, tell us and we'll fix it.
- vs Google Analytics 4GA4 is free and covers almost everything. Revtrail answers one question — which channels produced revenue — without a consent banner or a certification.
- vs PlausibleBoth are cookieless and both do revenue. The difference is where the revenue number comes from — a browser event value, or a verified payment webhook.
- vs Fathom AnalyticsFathom includes conversions and revenue on every plan and 50 sites as standard. Here's exactly where the two differ, and who should buy which.
- vs Simple AnalyticsSimple Analytics is deliberately minimal and EU-hosted. Revtrail trades some of that simplicity for payment-verified revenue attribution.
- vs UmamiUmami is free, open source, and yours to run. Revtrail is hosted and answers a question Umami doesn't try to answer.
- vs MatomoMatomo is the open-source GA replacement, with ecommerce tracking and a plugin marketplace. Revtrail does one job and does it without a server to run.
- vs PostHogPostHog is a whole platform — replay, flags, experiments — with a generous free tier. Revtrail answers one marketing question and nothing else.
- vs AmplitudeAmplitude is built for product teams with analysts. Revtrail is built for the person deciding where next month's marketing budget goes.
- vs MixpanelMixpanel models your product as events and properties. Revtrail models the path from first click to payment. Here's which question each one answers.
- vs Vercel Web AnalyticsVercel Web Analytics is one component away in a Next.js app. Here's what it costs at scale, what's behind the Plus add-on, and where revenue attribution stops.
- vs Cloudflare Web AnalyticsCloudflare Web Analytics is free on every plan and privacy-first. It also stops well short of goals, funnels, and revenue attribution.
- vs PirschPirsch starts at $6/mo and adds ecommerce revenue tracking on Plus. Here's the honest split between the cheapest privacy tool and a revenue-first one.