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Revtrail vs Cloudflare Web Analytics
Cloudflare gives away privacy-first web analytics on every plan, including the free one. If you're already behind Cloudflare, switching it on costs nothing and takes a minute. The honest comparison is about what it deliberately doesn't do.
Revtrail vs Cloudflare Web Analytics, feature by feature
| Capability | Revtrail | Cloudflare Web Analytics |
|---|---|---|
| Price | $9/mo Starter, $49/mo Growth. | Free on every Cloudflare plan. |
| Conversion goals | Named events, goals, and funnels on every plan. | Not the focus — the product is built around pageviews and Web Vitals. |
| Revenue attribution | The product. Payments join the visitor's first-touch journey and every channel is ranked by the money it produced. | No payment-provider integration. |
| Campaign / UTM reporting | Automatic on every landing URL. | Referrer and basic dimension filtering rather than campaign reporting. |
| Privacy stance | Cookieless daily hashes; no cross-site identifiers. | Privacy-first by design, no client-side state required. |
| Requires Cloudflare | No — any host. | A Cloudflare account, and the proxy for the fullest data. |
Cloudflare Web Analytics pricing: Free on every Cloudflare plan, including the free one. Read off their own pricing page in August 2026 — check it before you decide, because plans move and we don't control that page.
Free and good at what it does
For a marketing site, a docs site, or anything where the only question is 'is traffic going up', Cloudflare Web Analytics is a complete answer at zero cost, and the Core Web Vitals reporting is a genuine bonus you'd otherwise pay for. We'd rather tell you that than pretend a free product from Cloudflare is bad.
The ceiling arrives at the first conversion question
The moment you want to know how many visitors signed up, which source those signups came from, and what they were worth, you need named conversion events, a funnel over them, and a payment join. That's a different product, not a missing feature — and it's the entire reason Revtrail exists.
They can happily coexist
Keep Cloudflare's panel for Web Vitals and infrastructure-level traffic; run Revtrail for the marketing and revenue view. There's no conflict — one is measured at the edge, the other from a script tag in the page.
When free costs you money
The cost of a free analytics tool isn't the invoice, it's the decisions you make without the number it doesn't have. If you're spending $500 a month on ads, sponsorships, or a contractor writing content, and you can't say which of those produced customers, the analytics bill is not the expensive line in that paragraph. If you're spending nothing on acquisition, the reverse is true and free is exactly right.
What both of us do about bots
A meaningful share of what hits your site isn't a person, and that share is growing as AI crawlers proliferate. Both tools filter known crawlers before they reach your numbers. The difference is what happens next: Revtrail reports AI crawler traffic separately — which pages ChatGPT, Claude, and Perplexity actually read — rather than discarding it. As more discovery moves from search results to assistant answers, that's a content signal rather than noise, and it's a report a pageview counter has no reason to build.
So which one should you use?
If your site doesn't sell anything, Cloudflare Web Analytics is free and sufficient — use it. Revtrail starts making sense at the point where you're spending money to acquire visitors and need to know which of that spending came back.
Questions people actually ask
- Does Cloudflare Web Analytics support conversion goals?
- It's built around pageviews and Core Web Vitals with filtering and rules rather than named conversion goals and funnels. Check their current docs if goals are your deciding factor.
- Do I need to be on Cloudflare to use Revtrail?
- No. Revtrail is a script tag and works on any host. If you are on Cloudflare, you can proxy it through your own domain to reduce ad-blocker loss.
- Is free analytics good enough to start with?
- For a site with no revenue, usually yes. Pay for attribution when there's money to attribute.
Comparisons