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Goals

From landing page to paying customer, step by step.

Define signups, trials, and purchases as goals. Then see where visitors from each channel convert or drop off.

revtrail.dev/dashboard/sites/acme?view=conversions
Goal totals and a four-step funnel with drop-off at each step

What you get

Everything included with Goals & funnels.

Custom events

revtrail('signup') is all it takes to define a new goal from your code.

Conversion by source

Every goal broken down by the channel that delivered the converting visitor.

Funnel steps

Chain goals into funnels and find the exact step where journeys stall.

Cross-platform goals

Web and mobile fire the same event names, so one goal counts both.

Revenue on goals

Payment events carry real amounts, so funnels report dollars alongside conversion counts.

API events

Fire goals server-side with the API when the conversion happens in your backend.

More from Revtrail

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