Know which channels bring in revenue.
Revtrail connects pageviews to signups and payments. One cookieless snippet shows which traffic sources make money, so you can spend more on what works.
Cookieless by design. No consent banner needed.
Works with your stack
Why Revtrail
Put revenue behind every marketing decision.
Revtrail follows the journey from first click to signup to payment. Every channel, campaign, and page gets a dollar value you can use to decide what to fund.
Revenue per channel
See how much revenue comes from Google, X, newsletters, and every other referrer.
Cookieless by design
A daily-rotating hash counts visitors without cookies, so the default mode needs no consent banner.
Live by default
Active visitors and fresh rollups stream into the dashboard in real time, in every open tab.
One tiny snippet
Add one ~1KB script tag and start collecting data. You won't need a tag manager or a week of instrumentation.
Why we built it
We built Revtrail because traffic alone could not tell us where to spend. The dashboard puts revenue next to every channel, and we use it to run our own products every day.
The Revtrail team — this site has tracked itself since day one.
Attribution →
Every payment, credited to the channel that earned it.
Revtrail connects first visit → signup → payment in one journey, then ranks channels by the revenue they produce.
First-touch journeys
The channel that first brought a visitor gets the credit when they eventually pay.
Payment events
Send one call with an amount from the browser or your payment webhook, and the revenue lands on the right journey.
Revenue per visitor
Compare what a visitor from each channel is worth.
UTM aware
Campaign, source, and medium are captured automatically from every landing URL.
Customer LTV
Repeat payments accumulate on the journey, so channels are ranked by lifetime value.
Goal funnels
Define signup and trial goals and see conversion per source at every step.
Anywhere
Works wherever your traffic lands.
The same snippet works on static sites, SPAs, and server-rendered apps. A typed API covers server-side events and reporting.
One-line install
Paste the snippet into your <head> and data flows in seconds. SPA navigation is tracked automatically.
Server-side events
Send custom events from your backend, and use a signed Stripe webhook for verified revenue.
Analytics →
Everything you left Google Analytics for.
See pageviews, visitors, sources, countries, and devices in a dashboard you can read in ten seconds. It all comes from a ~1KB cookieless snippet.
One-line install
Paste a script tag. SPA navigations are tracked automatically, no config.
Cookieless visitors
Daily-rotating hashes count people without cookies, fingerprinting, or banners.
Top pages + sources
The pages that convert and the referrers that send real customers, side by side.
Devices + geography
Browser, OS, device class, and country are parsed server-side for every view.
Bot filtering
Known crawlers and headless traffic are filtered before they touch your numbers.
Fast by architecture
Events land in a columnar store built for billions of rows; dashboards read pre-computed rollups.
Realtime →
Your launch day, live.
Active visitors, conversions, and their sources stream into every open dashboard tab as they happen.
Active visitors
Who's on your site right now, updated every minute.
Live attribution
Watch signups get credited to the post or campaign that drove them.
Every tab in sync
Entity sync keeps every dashboard tab current without a refresh or polling.
AI visibility
See how often ChatGPT, Claude, and Perplexity read your site, down to the page.
Usage alerts
Get an email at 75% and 100% of your plan. Events keep recording after you reach the cap.
Zero setup
Realtime uses the same snippet, with nothing else to install or enable.
Attribution
Follow every visit through signup and payment.
A visitor lands, reads two pages, and leaves. Revtrail records the visit as the start of a journey, ready to connect with a later signup or payment.
Within a cookieless daily journey, signups and verified Stripe payments are credited to the channel that brought the visitor.
Install the snippet, pass its visitor ID into Stripe Checkout, and signed payment events join the journey automatically.
- 01The journey. Landing, signup, checkout, payment. Four moments stitched into one attributed path.
- 02Custom goals. Track signups, trials, and downloads as goals, each attributed to its source.
- 03Revenue events. One call with an amount, and the dollars show up next to the channel that earned them.
- 04Live view. Watch who is on your site right now, and which pages are converting today.
Goals →
From landing page to paying customer, step by step.
Define signups, trials, and purchases as goals. Then see where visitors from each channel convert or drop off.
Custom events
revtrail('signup') is all it takes to define a new goal from your code.
Conversion by source
Every goal broken down by the channel that delivered the converting visitor.
Funnel steps
Chain goals into funnels and find the exact step where journeys stall.
Cross-platform goals
Web and mobile fire the same event names, so one goal counts both.
Revenue on goals
Payment events carry real amounts, so funnels report dollars alongside conversion counts.
API events
Fire goals server-side with the API when the conversion happens in your backend.
▸ <script defer src="/track.js" data-site="a1b2…">
pageview → / · google.com · US
signup → /pricing · same visitor
payment · $49.00
attributed to google.com · first touch · 2 sessions · cookieless
▸ live rollup · refreshed just now
google.com → $49 revenue · 1 paying visitor
Get started
Tracking revenue in 60 seconds.
Create a workspace, choose a plan, and try every feature free for 14 days. Installation takes one script tag.
- 01
Start your trial
Sign up with an email and choose the event allowance that fits your product.
- 02
Paste the snippet
Drop it into your <head>. Pageviews, sources, and live visitors start flowing immediately.
- 03
Send revenue events
Connect a signed Stripe webhook and pass the Revtrail visitor ID into Checkout for verified attribution.
Pricing
Pricing follows event volume.
Try every feature free for 14 days. After that, your price depends on monthly events, and every plan includes team access.
Starter
Most popularFor growing products.
- ✓100k events / month
- ✓3 sites
- ✓3-year data retention
- ✓Custom goals + funnels
Growth
For serious businesses.
- ✓1M+ events / month
- ✓30 sites, unlimited members
- ✓3-year data retention
- ✓Priority support
The team
Built by founders who needed it.
Revtrail exists because we got tired of guessing which marketing worked. Every feature earns its place by answering one question: did it make money?
A small team
A paying customer's need is enough to get a feature built and shipped.
Privacy first
Cookieless and GDPR-friendly by architecture. Revtrail measures journeys without building personal profiles.
Ships every week
Updates go out weekly, driven by what paying founders ask for.
Customer funded
Customer renewals fund Revtrail. If the product pays for itself, we both win.
Start tracking
Stop paying for traffic that never pays you.
Put a dollar value next to every channel and make the next spend decision from evidence. That's revenue-first analytics.
14 days free · Cancel anytime · No consent banner
Questions
Frequently asked.
Do I need a cookie consent banner?+
The default daily mode rotates visitor hashes every day and stores no browser identifier, so it does not require a banner. Persistent anonymous identity is an explicit opt-in for retention; disclose it and follow the rules that apply to your site.
How does revenue attribution work?+
The snippet remembers the visitor's first source within its daily journey. A signed Stripe webhook credits verified payments to that source when Checkout carries the Revtrail visitor ID.
What counts as an event?+
Any data point the snippet records: a pageview, a custom goal, or a payment. Plans are priced purely by monthly events.
Can I import or export my data?+
Everything the dashboard shows is queryable over the typed API, and your raw events live in a store you can query directly. Your data is yours.